Rise

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Rise — Sales Overview

Your complete sales guide. Two offers. One clear flow.

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Sales Flow

You are not closing the deal directly. Your role is to introduce the Community Membership and build interest. Once interest is confirmed, move the lead directly to a call with Hendrik. Only fallback to the Course when budget is the clear blocker.

1Open with the Community Membership: accountability, network, structure, and included Course access.
2Warm the lead. Build interest. Do not push for an immediate close.
3Once interest is confirmed, move the lead to a closing call with Hendrik.
4If budget is the blocker: skip the call and close directly on the Course.
Recommended

Community Membership

€ 1500
(normally € 2650)
A structured network built on accountability, execution, and shared momentum. Includes the full Rise Course.
Key Benefits
  • Weekly group calls focused on accountability and forward progress
  • Monthly deep-dive sessions with expert-led workshops
  • Track feedback and coaching from peers and mentors
  • Direct connection to a network of serious electronic artists
  • Full access to the Rise Course (video modules, sample packs, manual)
What's Included
  • Weekly accountability calls
  • Monthly deep-dive workshop sessions
  • Peer feedback and coaching options
  • Private community network access
  • The Rise Course (10 modules, sample packs, manual)
Sales Guidance
You are not closing the deal here. Your role is to introduce the Community Membership and build interest. Once interest is confirmed, move the lead directly to a call with Hendrik.
Alternative

Course

€ 65
(normally € 210)
The foundational training that gives you direction, structure, and a clear creative roadmap. Self-paced entry point.
Key Benefits
  • 10 in-depth video modules covering creative and business fundamentals
  • Hands-on exercises and sample packs for immediate application
  • Action-based learning that builds a concrete artist roadmap
  • Manual (PDF) with insights from key industry players
  • Self-paced with structured milestones to track progress
What's Included
  • 10-module video curriculum
  • Downloadable sample packs and exercise templates
  • Industry manual (PDF)
  • Progress tracking dashboard
Sales Guidance
Only offer the Course when budget is the clear blocker or the lead is a clear mismatch for the Community. Send the payment link directly and close immediately.

Instructions

How to Pitch

Always lead with the Community Membership. It is the primary offer. Highlight accountability, the network, and the fact that the Course is included. Build interest and warmth — do not try to close directly.

Key message: Artists who stay accountable inside a structured network make more progress in 3 months than most do in a year alone.

How to Handle Objections

When an objection comes up, first try to resolve it within the Community context. Only switch to offering the Course if the objection is fundamentally about budget, commitment level, or readiness.

What to Prioritize

Priority rule: Community Membership is ALWAYS priority. Higher value for the user, higher value for the company, higher commission for the setter. Never start with the Course unless the prospect explicitly asks about it first.

Appointment Setter Instructions

Operational guidelines for lead handling, closing flow, and pipeline management.

Lead Flow (Boostbricks)

Leads are assigned automatically via Boostbricks.

First message is sent automatically when the lead responds.

Once the lead replies, you take over the conversation.

Your job starts the moment the lead responds. From there, you guide the conversation toward a close.

Goal: Move Toward Close

Move toward booking a call as efficiently as possible.

Do not rush unnaturally. Do not stall.

Guide the conversation toward a close as soon as there is enough interest and clarity.

Booking the Call

Tool: Boostbricks calendar

Primary closer: Hendrik

Availability:

  • Monday, Wednesday, Thursday, Friday
  • 08:00 – 16:00

Exceptions

If Hendrik is not available, only in exceptional cases:

  • Coordinate with Jim, Maurits, or admin
  • Alternative: Tuesday or evenings
Only use alternative closers or time slots when absolutely necessary.

Money Filter (Critical)

If it becomes clear early that the lead has no budget:

  • Do NOT book a closing call
  • Do NOT push membership
  • Downsell to Course immediately
If budget is the blocker, skip the call and close directly on the Course.

Course Downsale Flow

When downselling to Course:

  • Send payment link directly
  • Close immediately — no call needed

Course link:

Pipeline Management

When a lead moves to closing stage or purchases the Course:

  • Move contact to correct pipeline stage in Boostbricks
Always keep the pipeline updated. No exceptions.

Communication Channel

For questions: Use Slack

Slack is also used for:

  • Tracking closed deals
  • Team visibility

Commission Structure

Course sale € 10 per sale
Community Membership 5% commission

Priority Rule

Community Membership is ALWAYS priority.

  • Higher value for the user
  • Higher value for the company
  • Higher commission for the setter
Always attempt to close on Community first. Only fallback to Course when necessary.

Objection Responses

Filter by category. Click to copy any response instantly.